Conversion / lead tracking set up

What this is

This is a once-off foundation in SAEO’s SEO/AEO curriculum for brochure and local business sites — not a custom Growth Plan move. Focus: Conversion / lead tracking set up. Track forms, calls, or bookings as conversions. You (or your client) complete the work, then tick it off when it is genuinely finished.

Why this matters

Rankings without lead measurement cannot prove SEO is helping the business.

What it will do

• Do the work on the live WordPress site (or in the linked SAEO tool) for money pages first.
• Skip utility pages like privacy, checkout, and thank-you unless the task is specifically technical.
• Tick the checklist only when you could explain the outcome to a client in one sentence.
• Treat this as durable foundation work — only revisit if the site or business changes materially.