Product

Everything the consultant uses to run the site.

From Site Identity to the SEO & AEO Roadmap to the Workbench — built for real WordPress business sites, not publishers chasing ten thousand keywords. AEO means Answer Engine Optimization: clear pages for AI answers and featured snippets.

Operating loop

How work gets on the board

  1. Step 01 Site Identity

    Confirm the business facts SAEO needs — type, goals, locations. Not the same screen as Google Business Profile.

  2. Step 02 Discovery

    Gather evidence from this WordPress site and connected Google sources. Missing stays missing.

  3. Step 03 Create a Roadmap

    Turn the Evidence Pack into an SEO & AEO Roadmap: Projects, Housekeeping, and Reminders you can run.

  4. Step 04 Do the work

    Open tasks in the Workbench or editor. Approve writes. Pause into Management Mode when growth should wait.

01 · Dashboard

Know the state of the site in one glance

See whether you are in Management Mode or a Growth Sprint, what needs attention, and when to Create a Roadmap. Not a second task list — the front door.

  • Growth Sprint or Management Mode
  • Important changes called out
  • Recommend Create a Roadmap when it is time
Dashboard — Growth Sprint or Management Mode, and what needs attention.

02 · Strategy Hub

Setup, then one SEO & AEO Roadmap

Until Create: Site Identity → Discovery → Create a Roadmap. After Create: the live Roadmap with Views, Range, Sort, and Type filters. Adapt when evidence shifts.

  • Projects · Housekeeping · Reminders
  • Why this task? on every card
  • Pause / Resume Growth Sprint without losing the pack
SAEO Strategy Hub with a live SEO & AEO Roadmap
Strategy Hub — SEO & AEO Roadmap with impact, effort, and Why this task?

03 · Research Hub

Keywords, audience, competitors — from the pack

Research desks are projections of Discovery evidence. Metered Refresh Data pulls live SAEO Insights when you need a fresh SERP or volume check.

  • Audience · Keywords · Competitors
  • Who’s ahead · Your standing · Your move
  • Same job pool as the Roadmap
Performance Hub — Search Console and traffic feeding honest measurement.

04 · Workbench

Execution tools the Roadmap points into

Site Audit, Reachability, Smart Schema, Bulk SEO, Link Assistant (suggest only), 404 & Redirects, GBP Manager, Reports, Activity Log. Operator approves consequential writes.

  • Primary SEO · Own vs Coexist · Take over
  • GBP is how you do listing tasks — not a second consultant
  • No silent body content or auto-placed links
Site Audit — critical fixes first, with plain-English instructions.

05 · Performance Hub

Measurement without vanity GEO scores

Search Console, Analytics (or Matomo), technical, and observational AI citations only when a first-party report exists. Prove what changed — never invent citation percentages.

  • Honest missing evidence
  • Agency reports from Activity Log
  • Client portal: Profile + reports only
Performance Hub — Search Console and traffic feeding honest measurement.

Also in the box

Editor coaching

Gutenberg, Elementor, and Breakdance panels tied to Roadmap tasks — not a second plan that only lives in the editor.

Coach / Expert Mode

Same evidence, same tasks. Coach explains; Expert is brief. Independent of Owner / Agency Mode.

Site Identity

Business facts and goals the Engine needs. Required confirmations before Strategize. Never mixed with GBP on one screen.

Google connections

Search Console, Analytics, and Business Profile via the hosted API — one connect flow, no third-party keys in WordPress.