Docs
Growth Plan
A sequenced six-month campaign for one site — not a dump of every possible SEO checkbox.
Syllabus vs Growth Plan
The SEO & AEO syllabus is the fixed Site Checklist — foundations every brochure/local site should eventually cover. The Growth Plan is a Pro campaign: AI + evidence pick the next months of homework so you don’t try to do the whole syllabus in week one.
Month themes
- Month 1 Know where you stand
Baseline the site, fix blockers, write the brief you’d hand a new hire.
- Month 2 Money-page clarity
Titles, meta, structure, and answer-ready blocks on the pages that earn calls.
- Month 3 Local & trust
NAP consistency, service areas, proof signals customers and AI can cite.
- Month 4 Authority pages
Guides and FAQs that support services — not a spray of thin blog posts.
- Month 5 Technical polish
Links, redirects, schema, and crawl health — only where it still moves the needle.
- Month 6 Measure & renew
Close the loop on Search Console and analytics, then set the next six months.
How a month works
Open Strategy Hub, review the month brief, accept the work, then complete tasks with steps and done-when criteria. Close out the month when you’re ready; later months stay honest to new evidence.
Ignoring tasks
You can defer or skip work that doesn’t fit. SAEO is a coach, not autopilot. Avoid tips call out busywork so you don’t polish the wrong page.