About / trust page with real expertise signals

What this is

This is a once-off foundation in SAEO’s SEO/AEO curriculum for brochure and local business sites — not a custom Growth Plan move. Focus: About / trust page with real expertise signals. People and AI look for who stands behind the advice. You (or your client) complete the work, then tick it off when it is genuinely finished. When you are ready, SAEO can open Business Profile.

Why this matters

Use a real About page with experience, people, and credentials — not stock fluff.

What it will do

• Open Business Profile in SAEO to work this task with the right context.
• Do the work on the live WordPress site (or in the linked SAEO tool) for money pages first.
• Skip utility pages like privacy, checkout, and thank-you unless the task is specifically technical.
• Tick the checklist only when you could explain the outcome to a client in one sentence.
• Treat this as durable foundation work — only revisit if the site or business changes materially.